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Born to Fish Saltwater & Freshwater Lures

Born to Fish Lures has been well-known for many years in the Fishing Communities from New England to Virginia. 

What started out as a hobby, has become our passion and we're delighted to share it with you. We’re proud to have produced years of happy, return customers and look forward to continuing our work.

The creativity and craftsmanship on our Saltwater & Freshwater Lures & Jigs are renowned.

If you are looking for high quality designs, unique colors and patterns and detailed craftsmanship which are AMERICAN MADE, look no further! 

Stop by our online store today!



 Brockton, MA 


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