Brockton, MA 02302

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    “When you wake up one morning after 44 years of handcrafting fishing lure designs you can look back and tell a story.  Born To Fish Lures, maybe not in name, but in frame of mind was born many years ago. The level of excitement hasn’t changed one bit when that fish of a life time crushes your lure.  Those memories will be forever etched in my mind.  Sharing that excitement is why I do what I do.”