Born to Fish Lures has been well-known for many years in the Fishing Communities from New England to Virginia. 

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What started out as a hobby, has become our passion and we're delighted to share it with you. We’re proud to have produced years of happy, return customers and look forward to continuing our work.

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The creativity and craftsmanship on our Saltwater & Freshwater Lures & Jigs are renowned.

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If you are looking for high quality designs, unique colors and patterns and detailed craftsmanship which are AMERICAN MADE, look no further! 

Stop by our online store today!