Behind the Counter
At Born to Fish Lures, we’re committed to offering quality products, unparalleled service and the most competitive prices in town. Great service begins with great people and industry experience, which is why our staff is made up of the best and most qualified in the business.
Since 2000, Born to Fish Lures has become the most well-known Fishing Store in San Francisco. What started out as a hobby has become our passion. We’re proud to have created a generation of happy customers and look forward to continuing our work for years to come!